households watched ad-supported shows on connected TVs in 2016, according to Modi Media, an ad buying division of GroupM focused on new TV advertising. Meanwhile, smart TV viewing grew by more than 65% in 2016, according to Pivotal Research. Tubi TV is the fastest growing free TV streaming application and expects to accelerate its momentum in 2017 as consumers increasingly liberate themselves from expensive monthly cable bills in favor of streaming media devices and smart/connected TVs.Īccording to a study released in late 2016 by the consultancy cg42, pay TV providers are forecasted to lose nearly $1 billion in annual revenue as an estimated 800,000 customers nationwide move toward cutting their cable. With more than 200 content partners-including Lionsgate, MGM, Paramount Pictures, Starz and The Weinstein Company - Tubi TV counts more than 40,000 videos in its constantly growing library, which includes Oscar-winning movies, Emmy-winning TV shows, classics, family and kids programming, telenovelas, Korean dramas, stand-up comedy, horror and much more. Launched in 2014, Tubi TV's ad-supported service is leading a revolution in how viewers consume entertainment. As part of the agreement, Tubi TV will be highlighted on Sony's homepage menu of featured apps as well as all other Sony connected devices dating back to 2012.*
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